MeLCi Lab Member Malgorzata Kotlinska Publishes Groundbreaking Research on Digital Transformation in the Audiovisual Industry

Malgorzata Kotlinska, a member of our MeLCi Lab, has published an insightful study titled “The Influence of Digital Transformation on the Evolution of the Audiovisual Industry” in the European Research Studies Journal (Volume XXVII, Special Issue A, 2024).

In this paper, Malgorzata explores how digital tools, such as streaming platforms and AI technologies, revolutionise audiovisual business models. Key findings highlight the importance of content customization, crowdfunding efficiency, and integrating sustainable practices into production. The research also offers practical advice for adapting to technological changes and optimizing audience engagement through recommendation algorithms.

This study contributes significantly to understanding the intersection of digital transformation, sustainability, and innovation in the audiovisual sector.

Read the full paper here: DOI: 10.35808/ersj/3702